One Comment

  1. Andy Owen says:

    15 September 2015 at 8.19 pm

    I ‘ahem’ notice your subtle change to the ‘futuristic’ Eurostile, which actually springs from the middle of the 20th century as one of the Italian font designer Aldo Novarese’ most famous font families. He originally designed it as a collaboration effort, a caps-only font and named it Microgramma, a font that Letraset produced as one of their rub-and-stick fonts, widely in use when I was a graphic designer in the 70s. In the early 60s the Nebiolo foundry produced Eurostile as a more complete version of Microgramma, and it reflects the spirit of the 1960s with big, rectangular shapes, rounded corners (seen on fabrics and clothes at the time, like the shape of the television sets then). Eurostile has remarkably kept its technological feel, but is really good only for headings because it is not easy on the eye when used as body text. Designers may use it as body text at their peril. It was so popular at the time that many different fonts were designed for the Eurostile family and allowed designers a breadth of options. It is remarkable that it has kept its ‘futuristic’ feel, although a little retro for those who recognise it, but I suppose that fits your branding.

    Very nice.

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